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31New York · Tillotson Design Associates

A store that rearranges itself.

Dazzle Digest desk · in brief

Nike House of Innovation in New York. Lighting design by Tillotson Design Associates.
Nike House of Innovation 000A corridor of coloured glass.Photo: Tillotson Design Associates

Nike’s 68,000-square-foot House of Innovation changes its layout with the seasons, so the lighting is designed to cope with almost any arrangement, and the fitting rooms have colour-tunable light.

From the project

Onboard potentiometers make it easy to adjust light levels, and screens are often mounted behind mirrored panels1. In the fitting rooms, colour-tunable fittings let customers try clothes in simulated workout settings1.

More from the project

Lincoln Center in New York. Lighting design by Tillotson Design Associates.
Lincoln Center, New YorkPeople cross toward the glowing glass canopy and the Grand Entry Stairs.Photo: Tillotson Design Associates
The Shed in New York. Lighting design by Tillotson Design Associates.
The Shed, Hudson YardsThe quilted shell at dusk.Photo: Tillotson Design Associates

Sources

Every fact on this page comes from these public pages. Open the original to check it, or to see more of the project.

  1. Tillotson Design AssociatesTillotson Design Associates — Nike House of Innovation 000Undated page · checked 2026-09-28
Next · p.32A crown that keeps its own viewsKeep reading the issue.

Chapter 05 · After the showRead it in the issue →

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Be a good neighbour.

This story is from the October 2026 New York issue of Dazzle Digest, a free monthly magazine about lighting and life after dark.

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Dazzle Digest is an independent magazine. Stories are written by the Dazzle Digest desk from the public pages linked under each one; photographs belong to the credited studios, makers and photographers and remain under rights review. No brand, studio or manufacturer in these pages is a sponsor.