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30Fifth Avenue · Tillotson Design Associates

The first renovation since 1940.

Dazzle Digest desk · in brief

Tiffany & Co. in New York. Lighting design by Tillotson Design Associates.
Tiffany & Co., Fifth AvenueShoppers at the counters under a lit ceiling.Photo: Tillotson Design Associates

Tiffany & Co.’s Fifth Avenue flagship, transformed with OMA in its first renovation since it opened in 1940, moves from the original facade into an immersive main floor lit for art as well as jewellery.

From the project

The studio frames the store as a cultural hub and landmark, with art and design alongside hospitality1.

More from the project

Lincoln Center in New York. Lighting design by Tillotson Design Associates.
Lincoln Center, New YorkPeople cross toward the glowing glass canopy and the Grand Entry Stairs.Photo: Tillotson Design Associates
The Shed in New York. Lighting design by Tillotson Design Associates.
The Shed, Hudson YardsThe quilted shell at dusk.Photo: Tillotson Design Associates

Sources

Every fact on this page comes from these public pages. Open the original to check it, or to see more of the project.

  1. Tillotson Design AssociatesTillotson Design Associates — Tiffany & Co LandmarkUndated page · checked 2026-09-28
Next · p.31A store that rearranges itself.Keep reading the issue.

Chapter 05 · After the showRead it in the issue →

More from After the show

p.24 · Park Avenue · Fisher Marantz StoneGaslight, rebuilt in LEDp.25 · New York · Fisher Marantz StoneCarnegie Hall, from the facade to the stagep.26 · 77th Street · Fisher Marantz StoneLighting a facade through the trees

Be a good neighbour.

This story is from the October 2026 New York issue of Dazzle Digest, a free monthly magazine about lighting and life after dark.

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Dazzle Digest is an independent magazine. Stories are written by the Dazzle Digest desk from the public pages linked under each one; photographs belong to the credited studios, makers and photographers and remain under rights review. No brand, studio or manufacturer in these pages is a sponsor.